Checkpoint Marketing for Payroll Service Bureaus and PEOs
Graphics & Design

Graphics & Design

Shine a Light on Your Payroll or PEO
Ancillary Services and Brand

Branding is one of the most critical, and one of the most frequently undervalued, keys to business success. What marketing strategy is more powerful than being immediately thought of when a need arises that you can resolve? It is vital that your brand consistently and distinctively identify you from similar providers. You want your collateral, including your payroll and human resource email newsletters, to provide an instant, recognizable snapshot of what your company is all about.

You don’t have to have an art degree or in-house graphic designers to publish professional email messages that present your company in the best light possible. We can help you define and reinforce your brand.

Hundreds of call-to-action banners and thousands of perfectly-sized images

We offer a comprehensive online catalog of attractive and thought-provoking banners and images, any of which may be published in your email newsletters (or even your email radars) with the click of a button. Schedule an eye-catching banner with a link back to a special offer or practice area on your website. Spruce up your custom articles with perfectly-sized images from the thousands of custom, unique images in our Image Library that you can’t find anywhere else.

Payroll banners help you call your readers to actionBanners are designed for you to promote your services and products and track leads. We have several banner categories that have been designed specifically for payroll providers, HR consultants and PEOs, including:

  • 401(k)s & IRAs
  • Benefits Administration
  • Business Insurance
  • Benefit Consulting
  • Employee Benefit Plans
  • Human Resources
  • Health Care
  • Insurance
  • Medical Insurance
  • Motivating Perks
  • Payroll
  • Reference Checks
  • Retirement Plans
  • and much more!








Use our graphics or use your own

You have the option to use our standard (included) banners, design and upload your own banners and images into your account, or choose a template that doesn’t use banners. The same goes for the images that you publish with your articles and announcements – use any of the thousands of categorized images in our Image Library, or upload your own images. It’s that easy!

Designing your first email newsletter can seem daunting. We make it easy for you by not only walking you through the steps, starting with our Kick-Off Meeting, but we also set up your first newsletter with a custom masthead and one set of banners designed just for you.

Custom banners, mastheads, logos and other professionally-designed elements

We can help you with that, too! Our Art Department is available to help you achieve exactly the image you want. Our graphic design and creative services (available individually as well as in cost-saving package bundles) include:

  • Banner and button ads
  • Website graphics
  • Calls to action
  • Newsletter mastheads
  • Logo development
  • Collateral design
  • Postcards and print services
  • Copywriting and ghostwriting

view some of our sample call to action banners that are included with your BizActions email newsletter subscription






Whatever your writing, graphic design or collateral development needs, we welcome the opportunity to help you meet them.

How would you like to see what a custom email newsletter, branded specifically to your company, might look like? Call us at 866.240.8477 ext. 2 to schedule a demonstration.