Checkpoint Marketing for Payroll Service Bureaus and PEOs
Content Categories

Content Categories

Choose From Over Two Dozen Content Categories
to Educate and Nurture Your Payroll & PEO Clients

Each of our payroll and PEO newsletter packages comes with over two dozen categories of “standard content” for you to use to supplement and enhance your own custom messaging, branding and prospecting efforts. There is no better way to bolster client loyalty and develop long-term relationships with prospects than by giving them educational and informative content that will help them improve their business operations and management.

The Best, Most Effective Content Marketing Made Easy

Choose up to eight standard categories for each “content class” you define, and two articles from your class will be included in each of your email newsletters in addition to the two types of Timely Payroll and HR Articles, which are optional but included in your subscription. Turn optional content on or off at your discretion, and change or create new content classes for different segments of your database at any time.

Did you know that you can send out different newsletters with different content categories to different segments of your client and prospect bases? Using our built-in Master Account functionality, you can send out highly targeted newsletters to your contacts based specifically on their interests and needs, or from different department heads, office locations, or other identified data points.

Standard Content Categories for Payroll Service Bureaus and PEOs

(click the plus sign next to the category name to view the description)

PAYROLL CATEGORY

HEALTH CARE

Articles on the nuts-and-bolts of operating a medical practice, hospital, nursing home or other health care facility. Articles cover topics such as taxes, marketing, employee issues, legal requirements, patient relations, productivity and strategic planning.

PAYROLL ISSUES

Up-to-date information in all areas of payroll, including wages, taxes, reporting, compliance and other related issues. Clients receive tips that are beneficial to any business maintaining a payroll, including the advantages of outsourcing. By sending these articles, your firm can showcase its expertise in the payroll area.

EMPLOYEE BENEFITS CATEGORY

ANCILLARY BENEFITS

Covers topics including vision coverage, dental insurance, disability and other supplemental benefits. Articles are targeted to employers that provide these benefits to employees.

BENEFIT TAX ISSUES

Articles are targeted to employers and cover the many ways taxes affect benefit plans, including how to cut your tax bill and avoid trouble with the IRS.

BENEFITS ADMINISTRATION

How employers should handle various benefits, as well as COBRA, employee privacy and more.

BUSINESS & EMPLOYEE INSURANCE PROTECTION

Articles with strategies that can help safeguard the finances and well-being of employees and the businesses they work for. Examples include key employee insurance protection and group long-term care coverage.

EMPLOYERS' QUESTIONS ABOUT BENEFITS

Each article has two Q&As that cover 401(k)s, health insurance, COBRA, HSAs, FSAs and more. There is a great deal of tax information in these articles so they will work for CPAs, payroll companies, attorneys, PEOs … anyone who has services related to benefits.  

HANDBOOK ISSUES (HR)

Best, up-to-date policies and practices for your employee handbook (often, with suggested handbook language). 

HEALTH ISSUES IN THE WORKPLACE

Articles involve health care issues facing employees and their employers. Examples include the use of generic drugs; the importance of exercise; and the special accommodations that may be needed by the growing number of diabetics in the workforce. 

MEDICAL INSURANCE

Articles covering the types of insurance plans (such as an HMO, PPO, or POS), prescription drug plans, health plan accreditation and more. 

MOTIVATING PERKS

Articles discuss non-traditional benefits that employers provide to keep productivity and employee retention high. 

RETIREMENT PLANS

Articles detail the types of retirement savings vehicles that employers can set up, such as 401(k) plans and SIMPLE plans. The category also includes compliance and liability issues. 

HUMAN RESOURCES CATEGORY

BEST HR PRACTICES

Nuts-and-bolts actions and strategies for employers from hiring, coaching, disciplining, guiding and firing when necessary.

COST-CUTTING ACTIONS (HR)

Real-world actions employers and employees can take to cut and control HR-related costs, as well as boost profits.

EMPLOYEE IDEAS & INVOLVEMENT

Examples and strategies to stimulate employees to create new ideas and continuously improve your products and services.

HR ANSWERS

Human resource questions from the work-world trenches and what-to-do answers for employers. 

HR TOOL KIT

Human Resource Forms, HR checklists, HR tips and winning ideas to make your job as a leader easier, more successful and less painful. 

MOTIVATION & REWARDS (HR)

 Articles provide proven, effective and unique ways for employers to motivate and reward their employees. 

RISK / TROUBLE REDUCTION (HR)

Articles cover to-the-point ways to reduce the risks of being a leader and supervisor. Plus, there is discussion of how employers can lessen the stress from troublesome employees. 

FINANCIAL SERVICES CATEGORY

401Ks & IRAs

401(K) Plans and IRAs articles help ensure that individuals are effectively utilizing their 401(k) retirement plans and IRAs to help fund retirement.

BUSINESS FINANCE

The latest information on banking, cash management, accounting, insurance and financing.

INSURANCE

Insurance articles help you evaluate your insurance coverage for life, disability income, long-term care, health, automobile, homeowners and personal liability. 

TAX PLANNING

Helps you find ways to reduce your personal tax bill. 

B2B CATEGORY

HUMAN RESOURCES

Shows employers innovative ways to handle hiring, training, employee retention, compensation, benefits, evaluations, and laws employers must comply with. 

MANAGEMENT

Wisdom on leadership, organization and communication. 

MARKETING

Strategies to boost the bottom line in advertising, direct mail, on the Internet and more. 

OPERATIONS

Strategies to save companies money in technology, customer service, inventory management, business travel, equipment, purchasing and internal controls. 

SALES

Hot tips on compensation, management, pricing and money-making opportunities. 

Additional content categories are also available. The above categories are merely our best suggestions for payroll and PEO providers. Checkpoint Marketing offers over 50 content categories in total so that each client has the ability to select the most relevant content for each target market it serves.

Looking for a content category that isn’t listed here? Contact us. We probably offer it – if we don’t, we might develop it soon! Let us know what topics would be best for your company.

CONTACT US
Learn more about our content or request a custom sample be prepared specifically for your company.

Call us at 866.240.8477 ext. 2 or email us to review your content marketing, lead generation, business development needs.